3 A Individual Report on Tourist Attraction Attributes
Task Description: Students to choose a tourist attraction in Australia in Week-8 for the Tourist Attraction Attributes analysis. Students MUST advise their tutor on their choice of tourist attraction before commencing their report.
This assessment introduces the use of Studiosity as a feedback tool; it is a tool that helps students with academic writing and subsequently helps students become better writers.
Steps to follow for the completion of this assessment:
1. Write your draft essay.
2. Submit your draft essay through Studiosity link on LMS (left side panel).
3. Receive the Studiosity feedback report within 24 hours.
4. Make appropriate recommended and suitable changes to your draft essay to finalise the document.
This report must be accompanied by suitable attraction images that can be obtained from the destination/attraction website, Facebook page etc. These need to be referenced appropriately.
The essay format should follow these guidelines:
A Title Page with your name and student number, the subject code and title, the name of the lecturer/tutor, and the title of the assessment;
Images of the attraction selected
Table of Contents
An Introduction that provides a brief overview of the attraction
The Main Body of the essay, which should include the following elements:
1) An analysis of the theory to assess the following attributes of the attraction and indicate the attraction’s position on the spectrum of each attribute:
2) Provide a brief overview of the chosen destination’s DMO.
3) An analysis on the strengths and weaknesses of the products and experiences offered from a visitor’s viewpoint
4) Analysis of the four (4) marketing segmentation models of the chosen destination to match the target market
5) Describe the socio-cultural, environmental and economic impacts of tourism from travellers to these destinations.
6) Analysis of how the attraction seeks to enhance the visitor experience.
7) Organise ideas and structure arguments to provide justification for the recommendations given
8) Demonstrates a high quality level of academic writing, pre-submission editing and proof-reading and minimal grammatical/expression errors..?
1. Describe characteristics of tourism and hospitality industry and importance of service
2. Discuss the attributes and types of tourism attraction using a real-world example
3. Analyse in detail the strengths and weaknesses of the products and experiences offered by a real-world attraction from a visitor’s viewpoint
4. Assess tourism attraction attributes, such as ownership, carrying capacity, status, accessibility and market;
5. Identify various attributes that can be assessed in order to make informed management and planning decisions.
6. Describe the socio-cultural, environmental, and economic impacts of tourism from travellers to these destinations.
7. Demonstrate an understanding of the conceptual framework for tourism and hospitality destination marketing and the activities of major stakeholders involved.
8. Organise ideas and structure arguments to provide justification for the recommendations given
9. Demonstrates a high quality level of academic writing, pre-submission editing and proof-reading and minimal grammatical/expression errors.
Sydney is considered Australia’s principal vacation industry and destination for events, fascinating more global corporate, outing, and schooling guests than any further state of Australia. Its physical attractiveness, vivacious, creative liveliness, and iconic charms, for instance, the Sydney Harbour Bridge and Sydney Opera House, have protected its position as Australia’s worldwide city. Sydney advertising operations are continued throughout each year with promotion including actions, skills, and vacation destinations around or within the city – along with special charge and product discounts. The target marketplace for advertising Sydney locally is chiefly the eastern coastline between southeast Queensland and Victoria and local NSW and ACT along with Perth and Adelaide displaying development potential (Tourism Australia, 2021).
Analysis of the theory to assess the following attributes of the attraction
The sustainable vacation industry, which is emerging quickly for solitary a few periods, undertakes that it is essential to sensibly accomplish and utilize the regular and social incomes that travelers obtain. It is likewise a notion mentioning the deprivation of the standard and social atmosphere produced by extreme traveller action and the structure recognized in tourist parts
Ownership: this states the crowd that is prevalent in the destination
Carrying capacity: the bridge is made of strong steel, which makes it very sturdy and robust.
Status: it is considered a huge tourist destination in Australia that attracts lots of tourists.
Accessibility: the accessibility of this destination is also effortless, which makes it crowded and frequently visited.
Market: the market near the destination is also a huge attraction.
A brief overview of the chosen destination’s DMO
Tourism inspires the growth of other segments, which has suggestions on cumulative corporate and occupation chances. Revenue received from guests will develop a foundation for domestic revenue. Domestic revenue produced per component of guest spending will develop multiplying for regional’s economy complete regressive and advancing connections.
DMOs execute the main character in any destination's long-run growth by expressing an actual travel and tourism policy. For the guest, DMOs help as an entry to any destination. They propose the maximum present data regarding the attractions of the destination. They are a one-stop for shopping, upholding a bodily existence where guests can involve with employees, get maps, flyers, data, and advertising books and journals articulated by the DMO and all its customers.
Analysis of the strengths and weaknesses of the products and experiences offered from a visitor’s viewpoint
The strengths of the Sydney Harbor Bridge are
The Sydney Harbour Bridge is the central steel arch bridge of the World and performs as a passageway for railing, vehicular, bike, and walking traffic between the Sydney Central Business District (CBD) and the North Shore. For the past 80 years, the Sydney bridge has a global representation of Australia, and the entire community benefits related along with it are incalculable. Also, the one's steel, tangible, workforce, and entire the different influences complicated along with the bridge structure. The Sydney Harbour Bridge experience is also considered a surreal scenery where the visitors enjoy the whole atmosphere (Etoolglobal, 2021).
Weaknesses of the Sydney Harbour bridge
Provided Melbourne passes Sydney in the populace, and there cannot be any blame for the Sydney-siders. They effort tough, but they have hidden the eight-ball. There are glitches in the harbor if the visitors think of it as a community space, it is beautiful to appear also suitable for use. The distance is also huge as compared to what it was thought. The city is way too big to be called functional, yet considering it was considered not significant compared to the population. The bridge was constructed but in an inappropriate manner (Budgetdirect, 2019).
The four (4) marketing segmentation models of the chosen destination to match the target market
This might be the primary object persons contemplate once they perceive ‘market segmentation.’ This can be the most excellent forthright method of demarcating purchaser collections, but its remainders are influential. Demographic segmentation appears at recognizable non-characterizing traits.
Psychographic segmentation is engrossed in the clients’ characters and benefits, compared to the demographic segmentation, this is a little bit harder to make it identifiable. Good study is dynamic and, once it is done well, psychographic segmentation can permit extremely actual advertising that customers will sense expresses to them on an excellent level of personal phase.
It helps identify the customers' physical location and then positioning the geographical setting of the customers and understanding the customers' requirements.
It is conceivable to cluster clienteles within a normal range of a particular place – an outstanding choice for the marketers of the live events observing to spread local visitors. Existence consciousness regarding the customers’ position permits for entire kinds of thoughts when publicity to customers.
It is possibly the most significant value of the entire e-commerce industry. When compared to the psychographic segmentation, it needs slight information to be actual – nonetheless considerable of the data can be congregated through the place's website.
Description of the socio-cultural, environmental, and economic impacts of tourism from travellers
Economic impacts on tourism
The proportion of Sydney’s straight tourism influence to Sydney’s entire local budget totals delivers an opinion of orientation photo for the position of travel to the area. In the year 2015 and 2016, it is projected that travel straight characterized 2.6% of the entire Sydney economic condition (in GRP relations), compared to 4.0% for local New South Wales (ANU, 2021).
Social-cultural impacts on tourism
Utilizing the host society's provision is a condition for a maintainable business; local social influence educations are a vital contribution to vacation industry preparation and policymaking (ANU, 2021). The study measured the communal influences of travel in Australia's rural area, wherever tourism is a significant subdivision of the economic situation.
Environmental impacts on tourism
Tourism policy consequently includes written strategies that contribute to emerging plans, guidelines, and law making to achieve tourism growth. It consequently frequently procedures the foundation of numerous commercial values of process and internal strategies, which contributed to the business and operated to obey lawful tasks and supplies. Developing and defending the usual situation is the primary influence in manufacture traveller destinations further beautiful to visit. Numerous tourism actions occur in ecologically subtle parts that essential towards be endangered as tourism possessions since numerous tourism-based processes rest on these possessions for their corporate existence (Yourdecision, 2021).
Enhancing the visitors’ experience
Various issues are privileged in the Sydney harbour bridge that needs to be resolved by the authorities of the tourist spot. The government bodies of Australia also need to support this tourist attraction to increase the amount of revenue from this source as it can positively impact the nation's economic growth. Health and safety are some of the crucial aspects that are deficient in the Sydney harbour bridge (Tripadvisor, 2019). People who often climb the bridge face some health issues, but they do not get any support from the authorities. This issue should be mitigated in order to enrich visitors' experience.
Maintenance of a bridge is utmost crucial as by suffering from continuous stresses and loads, a bridge can quickly break that can impact negatively and highly on the life of people. Also, the fact can adversely affect the economy of Australia. Like all bridges in Australia, the Sydney harbour bridge also suffer from heavy loads that generate significant stress and vibration (Brickworks, 2018). Therefore, the authorities of the bridge need to identify the areas which are prone to break and take measures to reconstruct that area to safeguard the life of people.
As per the above discussion, it can be concluded that the Sydney harbour bridge plays a crucial role in attracting a lot of people every year in Australia. Due to this factor, the money earned from this tourist attraction yearly impacts positively on the economic growth of Australia. However, various issues are present to the bridge that need to be considered and address as early as possible to manage the number of tourists every year and also to provide an excellent experience to tourists.